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Crown’s electric forklifts are used daily to safely ship warehouse merchandise and resources. The company’s comprehensive product line consists of power pallet lift trucks and stackers, narrow-aisle turret trucks, counterbalanced trucks (sit-down and stand up models), manual propelled pallet lift trucks and stackers, order picking equipment and narrow-aisle reach lift trucks.
Environmental accountability and sustainability persists at the forefront of Crown's organizational philosophy. Crown has attained ISO 14001 certification and has been benefiting its consumers for many decades with their thought leadership and by exerting an extra effort in production management and environmental stewardship. Crown has proudly achieved many awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
History – 1930 to 1950
Crown Equipment Corporation was first born is rural central American municipality called New Bremen, Ohio, USA. The company has developed from a one-room operation into a globally prominent corporation, currently considered to be the seventh leading lift truck producer on the planet.
The Crown corporation was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family company later on that same year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President today, becoming the fourth generation of the Dicke family to uphold this position.
Crown in the beginning started with a small client base developing temperature controls that they manufactured for coal burning furnaces. The production of these control units took place in a former hardware store based in New Bremen, Ohio, where Crown’s center of operations currently remain.
By the year 1949, Crown moved into the making of rotators for antenna due the greater fascination with televisions at the time. The product was able to improve the image and signal quality. The company’s lucrative move enabled them to become a leading manufacturer of units until 2001. The company ceased production in October after a decline in the worldwide need for television antenna rotators.
Crown History -1950's to 1975
Crown before long diversified its production to bring in the repair of mechanical and electrical parts for private and government use in the early 1950's. After a number of lucrative bids inside a short period of time, the company had developed a reputable business in this field.
With such versatility and success, Crown was able to expand its production to include materials handling equipment. Crown started the assembly of forklifts and lift trucks in 1957. The organization believed the market demanded a smaller line of top-quality quality forklifts. Crown immediately produced an exceptional range of modern equipment and swiftly grew to be the most rapidly evolving materials handling organization with its assortment of products.
By 1966, Crown had ventured into the foreign materials handling marketplaces by opening up shop in Sydney, Australia. Sydney is at the moment a regional head office for Crown for all Pacific Asian sales, advertising and marketing, and services. Crown remains an unwavering market leader today, supported by exceptional service, solid sales and solid production operations.
Two years later, Crown had moved into the European marketplaces by buying up an Irish production plant from a German Company, Steinbock. There they started to construct PTH hand pallet trucks. Later on that same year, Crown began their first London operation located close by Heathrow Airport. The sales and service operation of Crown’s complete forklift line was accessible in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing lift trucks across Europe through autonomous sellers.
History – 1975 to Present
Crown at present has a huge network of Crown-owned and independently-owned sellers in various key worldwide marketplaces offering a huge fleet of electric forklifts. They are responsible for handling the company’s product sales and service.
There is Corporate facilities in Munich, Germany and in New Bremen Ohio, which provide promotional sales and national marketing support to all of their dealers and sales personnel. Crown sellers and sales personnel are trained in-house in numerous disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and delivers purchasing, marketing and advertising, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of intercontinental dealers and Crown-owned dealers effectively operate in almost 100 overseas city environments.
Crown has established 6 manufacturing locations in the United States that consist of: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their expanding foreign markets, Crown has manufacturing facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
